The producer is required to seek ongoing exploitation of the audiovisual work in accordance with the practices of the profession.
The scope and conditions of implementation of this obligation and, where applicable, the provisions agreed between the producer and his assignees or agents shall be defined by means of a professional agreement concluded between, on the one hand, the professional authors’ organisations or the collective management organisations mentioned in Title II of Book III of this Part and, on the other hand, the organisations representing producers of audiovisual works, organisations representing publishers of audiovisual communication services or a group of representative publishers of audiovisual communication services as well as, where applicable, a group of representative publishers of online public communication services and organisations representing other sectors of activity. The agreement may be made compulsory for all interested parties in the sectors of activity concerned by order of the Minister for Culture. In the absence of a professional agreement made mandatory within three months of the promulgation of the loi n° 2016-925 du 7 juillet 2016 relative à la liberté de la création, à l’architecture et au patrimoine, the scope and conditions of implementation of this obligation are set by decree in the Conseil d’Etat.