The use in the course of trade for goods or services of:
1° A sign identical to the trade mark and used for goods or services identical to those for which the trade mark is registered;
2° A sign identical or similar to the trade mark and used for goods or services identical or similar to those for which the trade mark is registered, if there exists, in the mind of the public, a likelihood of confusion including the likelihood of association of the sign with the trade mark.