The information contained in the advertisement must be accurate, up to date, verifiable and sufficiently complete to enable the recipient to form a personal opinion of the therapeutic value of the medicinal product.
Quotations, tables and other illustrations borrowed from medical journals or scientific works and used in advertising must be faithfully reproduced and the exact source specified.
Advertising may not mention the position taken on a medicinal product by an administrative authority or an advisory body in a way likely to alter the meaning or objectivity of that position.
All written information must be perfectly legible.