Section 2: Public advertising

When permitted under the provisions of Article L. 5122-6, advertising of a medicinal product to the general public : 1° Is designed in such a way that the advertising nature of the message is obvious and the product is clearly identified as a medicinal product; 2° Contains at least : a) The name of the medicinal product and the common name ; b) Information essential for the proper use of…

Without prejudice to the provisions of Article L. 5122-7, advertising of a medicinal product to the general public may not include any element which : 1° Makes medical consultation or surgical intervention appear superfluous, in particular by offering a diagnosis or recommending treatment by mail order; 2° Suggest that the effect of the medicinal product is guaranteed, that it has no adverse effects, or that it is superior or equal…

A schedule of periods for submitting the visa applications referred to in Article L. 5122-8 is set for each year, by decision of the Director General of the National Agency for the Safety of Medicines and Health Products published on the Agency’s website, before 1st November of the previous year. This schedule determines at least four periods per year, each lasting between one week and two months, during which applications…

When the application is submitted, the applicant assigns an internal reference number to each of the advertising media, in accordance with the rules defined by a decision of the Director General of the Agence nationale de sécurité du médicament et des produits de santé. Advertising distributed to the public must mention this number, except in the case of advertising on a radio broadcasting medium.

The withdrawal of the visa provided for in the third paragraph of Article L. 5122-8 is decided by the Director General of the Agence nationale de sécurité du médicament et des produits de santé after the beneficiary of the visa has been invited, by any means which provides proof of the date of receipt of this notice, to present its written or oral observations within a period set by the…