Subsection 1: Purpose and eligibility criteria

Selective financial aid is awarded either for the promotion abroad of specific audiovisual works or for the promotion abroad of the companies’ catalogue of works referred to in article 722-6. This aid is awarded on the basis of the nature, quality and cost of the service and, in the case of special promotional operations, their strategic and innovative nature.

Aid for the promotion of audiovisual works abroad helps cover the following promotional expenses, provided they are directly allocated to the promotion of the works abroad, excluding the company’s own operating expenses: 1° Design, creation, overhaul or substantial development of a website dedicated to international sales; 2° Digital promotion for the following operations: direct mail, viral video campaign, online community and social network animation, graphic design, website dedicated to a…