The information contained in each advertisement must be accurate, up-to-date, verifiable and sufficiently complete to enable, as appropriate, the general public to understand the intended use of the medical device and professionals to appreciate the characteristics and performance of the medical device.
Quotations, tables and other illustrations borrowed from medical journals or scientific works and used in advertising must be faithfully reproduced and their exact source specified.
Advertising may not refer to the position taken on a medical device by an administrative authority or advisory body in a way likely to alter the meaning or objectivity of that position.
All written information must be perfectly legible.