The information contained in each advertisement shall be accurate, up-to-date, verifiable and sufficiently complete to enable, as appropriate, the general public to understand the intended use of the in vitro diagnostic medical device and professionals to appreciate the characteristics and performance of the in vitro diagnostic medical device.
Quotations, tables and other illustrations borrowed from medical journals or scientific works, which are used in advertising, are faithfully reproduced and their exact source is specified.
Advertisements may not mention the position taken with regard to an in vitro diagnostic medical device by an administrative authority or an advisory body in a way likely to alter the meaning or objectivity of that position.
All written information must be perfectly legible.