Applications for authorisation to advertise the in vitro diagnostic medical devices referred to in Article L. 5223-3 must be sent to the Director General of the Agence nationale de sécurité du médicament et des produits de santé by the person on whose behalf the advertising is to be disseminated, by registered letter or by electronic means with acknowledgement of receipt or by delivery against receipt. Each application for authorisation must be accompanied by at least the following documents:
1° A draft advertisement containing at least the information listed in Articles R. 5223-1 and R. 5223-2;
2° A file justifying the characteristics and performance of the in vitro diagnostic medical device concerned, as advertised in the draft advertisement.
The applicant also allocates an internal reference number to each of the advertising media, in accordance with the rules defined by a decision of the Director General of the Agence nationale de sécurité du médicament et des produits de santé. The advertisement will mention this number, except in the case of advertisements broadcast on radio.