The creation, extension and reopening to the public of cinematographic establishments must meet the requirements of diversity of the cinematographic offer, cultural development of the territory, protection of the environment and quality of town planning, taking into account the specific nature of cinematographic works. They must contribute to the modernisation of cinematographic establishments and to the satisfaction of spectators’ interests as regards the programming of a diversified offer, the maintenance and protection of pluralism in the cinematographic exhibition sector and the quality of the services offered.