The Director General of the Institut national de la propriété industrielle shall reject the application for registration:
1° If it does not satisfy the conditions set out in Article L. 712-2 ;
2° If the trade mark does not meet the conditions set out in 1° and 5° to 10° of Article L. 711-2 ;
3° If the trade mark is devoid of distinctive character pursuant to 2°, 3° and 4° of Article L. 711-2, unless the applicant establishes that the trade mark has acquired distinctive character as a result of the use made of it before the filing date;
4° If the opposition to which it is subject pursuant to Article L. 712-4.
Where the grounds for rejection affect the application only in part, only a partial rejection is made.