Chapter III: Drinks advertising.

In all public houses, a display of non-alcoholic drinks offered for sale in the establishment is compulsory. The display must include at least ten bottles or containers and present, insofar as the outlet is supplied, at least one sample of each category of the following drinks: a) Fruit juices, vegetable juices ; b) Carbonated fruit juice drinks; c) Sodas ; d) Lemonades ; e) Syrups; f) Artificially carbonated or non-carbonated…

Direct or indirect propaganda or advertising in favour of alcoholic beverages, the manufacture and sale of which are not prohibited, are authorised exclusively: 1° In the written press, excluding publications aimed at young people, as defined in the first paragraph of article 1 of law no. 49-956 of 16 July 1949 on publications aimed at young people; 2° By radio broadcasting for the categories of radio stations and in the…

Indirect propaganda or advertising is propaganda or advertising in favour of a body, service, activity, product or article other than an alcoholic beverage which, by its design, presentation, use of a name, trademark, advertising emblem or other distinctive sign, is reminiscent of an alcoholic beverage. However, these provisions do not apply to propaganda or advertising in favour of a product other than an alcoholic beverage which was placed on the…

Content, images, representations, descriptions, comments or references relating to a production region, place name, reference or geographical indication, terroir, itinerary, production area, know-how, history or cultural, gastronomic or landscape heritage associated with an alcoholic beverage with an identification of quality or origin, or protected underArticle L. 665-6 of the Rural and Maritime Fishing Code, are not considered to be advertising or propaganda within the meaning of this chapter.

Authorised advertising for alcoholic beverages is limited to the indication of the degree of alcohol by volume, the origin, the name, the composition of the product, the name and address of the manufacturer, agents and stockists, as well as the method of production, the conditions of sale and the method of consumption of the product. This advertising may include references relating to production areas, awards obtained, designations of origin as…

It is forbidden to hand out, distribute or send to minors leaflets, blotters, notebook protectors or any other objects bearing the name of an alcoholic beverage, or praising its merits, or bearing the brand or name of the manufacturer of such a beverage.

In the local authorities mentioned inarticle L. 751-1 of the Social Security Code, the State representative determines, under the conditions provided for in the fifth paragraph of article L. 3335-1 of this Code, the perimeter around the establishments mentioned in 4° of the same article L. 3335-1 in which direct or indirect advertising or propaganda for an alcoholic beverage is prohibited.

The initiator or initiators of a sponsorship operation may publicise their participation exclusively by means of written references in documents distributed on the occasion of this operation or wording on supports placed in a commemorative capacity on the occasion of operations to enrich or restore the natural or cultural heritage.