Section 2: Electronic offers and promotions

Advertisements and in particular promotional offers, such as discounts, premiums or gifts, as well as competitions or promotional games, sent by electronic mail, must be clearly and unequivocally identifiable as soon as they are received by the recipient or, if this is technically impossible, in the body of the message.These messages must indicate an electronic address or means which effectively enables the recipient to send a request to have these…

The conditions to which the possibility of benefiting from promotional offers as well as that of taking part in competitions or promotional games are subject, when these offers, competitions or games are offered by electronic means, are clearly specified and easily accessible.

The provisions of articles L. 122-8 and L. 122-9 are applicable to advertising, offers, competitions or games aimed at professionals.