Selective financial aid is awarded to operators of cinemas to reward the implementation, between 1 October 2021 and 30 September 2022, of programming, entertainment, education and communication initiatives aimed at encouraging attendance at cinemas by the public aged between 15 and 25, known as the young public, and supporting the discovery by this public of the diversity of the cinematographic offer, in particular art house cinematographic works within the meaning of articles D. 210-3 to D. 210-5 of the Code du cinéma et de l’image animée.