For the application of this sub-section :
1° The market share of a cinema is defined as the ratio between the average sales achieved by this cinema over a given period defined in 3° and the sum of the average sales achieved over this same period by all the cinemas eligible for exceptional aid;
2° Sales are defined as the proceeds from the sale of admissions or, in the case of a cinema access formula giving entitlement to multiple admissions, of the sums corresponding to the reference price per seat determined under the conditions provided for in articles L. 212-28 to L. 212-30 of the Code du Cinéma et de l’Image Animée, included in the declaration of receipts referred to in 3° of article L. 212-32 of this code;
3° Average sales are determined :
a) For cinemas opened before 1 January 2017, by taking into account the period between 1 January 2017 and 31 December 2019;
b) For cinemas opened between 1 January 2017 and 31 December 2017, by taking into account the period between 1 January 2018 and 31 December 2019;
c) For cinemas opened between 1 January 2018 and 31 December 2018, by taking into account the period between 1 January 2019 and 31 December 2019;
d) For cinematographic entertainment establishments opened since 1st January 2019 or for those created during the year 2020 and whose opening to the public has been prevented due to the measures restricting and prohibiting the reception of the public, on the basis of a provisional amount of revenue corresponding to usual activity estimated by the operators of these establishments.
For the application of 3°, the opening of new cinemas in an establishment since 1 January 2017 is considered as the opening of a new cinema.