A logo dedicated to geographical indications, provided for in Article L. 721-2, is defined by joint order of the minister responsible for industrial property and the minister responsible for craft trades. When an operator who is a member of the defence and management body wishes to indicate that the product complies with the approved specifications of a geographical indication, the logo, together with the name of the geographical indication and the approval number, may be affixed to the product, its packaging or its labelling.