Section 2: Advertising

Any advertisement made, received or perceived in France which, regardless of its medium, relates to a life mortgage loan transaction defined in article L. 315-1 or the transfer advance loan defined in article L. 315-2, is fair and informative. To this end, it must mention: 1° The identity of the lender, the nature of the proposed transaction, its total cost and the overall effective rate, excluding any other rate, calculated…

Where the advertising is in writing and whatever the medium, the information relating to the nature of the transaction, the conditions for determining the overall effective rate and, in the case of a promotional rate, the period during which that rate applies, shall appear in a font size at least as large as that used to indicate any other information relating to the characteristics of the financing and shall be…

The following are prohibited in all advertising: 1° The mention that a loan may be granted without information enabling the borrower’s financial and asset situation to be assessed; 2° The indication of the additional resource offered by the loan if it is not followed by information on the terms and conditions of the transaction as provided for by the provisions of articles L. 315-20 and L. 315-21.

The preliminary offer of credit must be distinct from any advertising medium or document.

A life mortgage or advance transfer loan transaction may not be canvassed within the meaning of the seventh paragraph of Article L. 341-1 of the Monetary and Financial Code.