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Article 722-18 of the French Cinema and Moving Image Code

Selective financial aid is awarded either for the promotion abroad of specific audiovisual works or for the promotion abroad of the companies’ catalogue of works referred to in article 722-6. This aid is awarded on the basis of the nature, quality and cost of the service and, in the case of special promotional operations, their strategic and innovative nature.

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Article 722-19 of the French Cinema and Moving Image Code

Aid for the promotion of audiovisual works abroad helps cover the following promotional expenses, provided they are directly allocated to the promotion of the works abroad, excluding the company’s own operating expenses: 1° Design, creation, overhaul or substantial development of a website dedicated to international sales; 2° Digital promotion for the following operations: direct mail, viral video campaign, online community and social network animation, graphic design, website dedicated to a…

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Article 722-23 of the French Cinema and Moving Image Code

The amount of aid is capped at :1° 50% of expenditure relating to the design, creation and overhaul or substantial development of a website dedicated to international sales, up to a limit of €30,000 per company every three years;2° 50% of expenditure relating to digital promotion, up to a limit of €5,000 per company per year;3° 50% of expenditure relating to the production of a style guide, up to a…

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Article 722-24 of the French Cinema and Moving Image Code

The Audiovisual Promotion Aid Committee is made up of four members appointed for a renewable term of two years. A representative of the association called “Unifrance” and a representative of the trade association called “Syndicat des entreprises de distribution des programmes audiovisuels” (SEDPA) attend the committee meetings as observers.

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