Chapter II: Financial aid for the promotion of audiovisual works abroad

Direct subsidies contribute to the following promotional expenses, provided they are directly allocated to the promotion of works abroad, excluding the company’s own operating expenses: 1° Dubbing into a foreign version or purchase of an existing dubbed version; 2° Subtitling into a foreign version, including pre-editing or purchase of an existing subtitled version; 3° Translation into a foreign version of a dialogue continuity known as a “script”, the presentation file…

Companies whose audiovisual works have been co-produced or pre-purchased with companies established abroad are not eligible for direct subsidies for the promotion of these works abroad in the language of the co-producer’s or purchaser’s country.These provisions do not apply to production and distribution companies when they can provide proof of a distribution contract. In this case, they may benefit from direct allocations to cover the promotional expenses mentioned in 6°…

For the expenses mentioned in 1°, 2°, 4° and 5° of Article 722-11 relating to series or collections of audiovisual works, direct allocations are granted for 25% of the total duration of these series and collections.However, when production companies and distribution companies have a firm offer to acquire exploitation rights from a television service publisher, an on-demand audiovisual media service publisher or a digital platform established abroad, and relating to…

With regard to the production of demonstration tapes, direct subsidies are reserved for the promotion of series and collections with a total running time of more than four hours and with episodes or issues lasting more than five minutes.

Selective financial aid is awarded either for the promotion abroad of specific audiovisual works or for the promotion abroad of the companies’ catalogue of works referred to in article 722-6. This aid is awarded on the basis of the nature, quality and cost of the service and, in the case of special promotional operations, their strategic and innovative nature.

Aid for the promotion of audiovisual works abroad helps cover the following promotional expenses, provided they are directly allocated to the promotion of the works abroad, excluding the company’s own operating expenses: 1° Design, creation, overhaul or substantial development of a website dedicated to international sales; 2° Digital promotion for the following operations: direct mail, viral video campaign, online community and social network animation, graphic design, website dedicated to a…