The advertiser on whose behalf the comparative advertisement is disseminated must be able to prove within a short period of time the material accuracy of the statements, indications and presentations contained in the advertisement.
Press insertions for advertising defined in articles L. 122-1 and L. 122-2 do not give rise to the right of reply as defined by the Article 13 of the law of 29 July 1881 on the freedom of the press and the article 6 de la loi n° 82-652 du 29 juillet 1982 sur la communication audiovisuelle.
The terms of application of articles L. 122-1 to L. 122-6 are specified by decree in the Conseil d’Etat.
Advertisements and in particular promotional offers, such as discounts, premiums or gifts, as well as competitions or promotional games, sent by electronic mail, must be clearly and unequivocally identifiable as soon as they are received by the recipient or, if this is technically impossible, in the body of the message.These messages must indicate an electronic address or means which effectively enables the recipient to send a request to have these…
The conditions to which the possibility of benefiting from promotional offers as well as that of taking part in competitions or promotional games are subject, when these offers, competitions or games are offered by electronic means, are clearly specified and easily accessible.
The provisions of articles L. 122-8 and L. 122-9 are applicable to advertising, offers, competitions or games aimed at professionals.
Where advertisements, whatever their medium, present products subject to European energy labelling by indicating their selling price, they shall include the mention of the energy class of these products in a way that is as visible, legible and intelligible as the indication of their selling price.
For the purposes of this sub-section, infant formulae are foodstuffs intended for the feeding of children up to the age of four months and presented as meeting, on their own, all their nutritional requirements. .
Advertising for infant formula is only permitted in the written press aimed at healthcare professionals.
It shall be prohibited in the retail trade to distribute samples of infant formula free of charge or to engage in any other promotional practice in favour of the direct sale of such formula.
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is a Registered Trademark of
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182, rue de Rivoli
75001, Paris France
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is a Registered Trademark of
PETROFF LAW FIRM (SELARL LEGASTRAT)
182, rue de Rivoli
75001, Paris France
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Paris Bar Registration n° (Toque) C2396
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